WHEN IS THE NEXT APPLE KEYNOTE CRACKED
WHEN IS THE NEXT APPLE KEYNOTE PLUS

Over the course of the two hour keynote there were nine videos for a total of 12 minutes, or just over 10.5% of the run time. If it didnРІР‚в„ўt already jump out to you in the pie chart above, Apple expertly uses multimedia throughout the keynote. It feels like Apple has taken a step back here which is surprising, especially at a time when technology businesses are under intense scrutiny on the topic of diversity. Aside from AppleРІР‚в„ўs head of retail and a short cameo from a product manager, the presenters were mostly caucasian males. AppleРІР‚в„ўs more recent keynotes have done a much better job of demonstrating gender and ethnic diversity than the iPhone X launch. One thing of note that was missing on their shared stage diversity. While this rapid pace might introduce more logistical complexity, it will also make for a more engaging presentation that feels like it has forward momentum.

IРІР‚в„ўve heard event planners and marketers express concern over this rapid pace saying РІР‚Сљwe donРІР‚в„ўt want too much on and off, it will feel like a revolving doorРІР‚Сњ.

While some spoke longer than others, looking at the breakdown of stage time shows that no one person dominated the show. This made for a mosaic of presentation styles, voices, tones and energies that keeps things interesting.

WHEN IS THE NEXT APPLE KEYNOTE PLUS

This yearРІР‚в„ўs iPhone X launch event included six personalities (eight if you include design chief Jony Ive via video and the late Steve Jobs in voice over) plus two, third party developers. Here are two techniques Apple uses to share the stage. Nothing is boring than hearing the same voice drone on for a long time. With human attention spans dropping sharply, todayРІР‚в„ўs audiences crave dynamic, fast-paced, engaging experiences to keep them engaged. What used to be the Steve Jobs show, has evolved into a carefully choreographed cast of characters. Since the original iPhone launch event, Apple has mastered the concept of sharing the stage. While the products change year to year, here are five longstanding techniques from the Apple launch event playbook that any marketer can use to improve their presentations. Never is this finely honed skill more on display than during their now signature РІР‚ВSpecial EventsРІР‚в„ў where the latest must-have gadgets are unveiled to the world.Р”В«ut, whatРІР‚в„ўs the magic behind making their products appear so magical?Р”Р‡or the last ten years IРІР‚в„ўve studied the Apple launch keynotes not as a consumer, but through the eyes of a marketer.

WHEN IS THE NEXT APPLE KEYNOTE CRACKED

Love or hate their products, one thing is indisputable - Apple has cracked the code on marketing technology in a way that creates product lust.

When is the next apple keynote